Warm-up
21-day warm-up protocol for fresh Google Ads accounts
Day-by-day actions, spend caps, conversion-tracking thresholds and the three signals that say a campaign is being filtered. Battle-tested across 180+ accounts.
142
Articles published
5.1M
Ad spend tested
72h
Avg refresh after policy diff
Quarterly
Publication cadence
Three pieces buyers shared most
Hand-picked from the comment archive and inbox feedback. Each piece has a working revision log.
Recovery
Policy-violation recovery flow for suspended Google Ads accounts
What documentation Google's appeal review accepts, what triggers a hard rejection, and how to speed-run the second-tier appeal when the first one fails.
Buying
How to pick a Google Ads account that survives smart bidding
Configuration matrix matching account tier to vertical risk and bidding strategy. Why aged stock alone does not win, when high-spend-history accounts are worth the premium.
Four ongoing editorial threads
The journal is organised around how working buyers actually navigate problems — not around platform-marketing categories.
Aged Accounts
36 postsProfiles with one to four years of Google ecosystem activity, the trust score signals Google rewards, and how to verify vendor age claims.
Spending History
24 postsPre-warmed accounts with $500-$5000 spend trails, what the trail enables, and the trade-offs between buying spend history and earning it.
Warm-up & Recovery
31 postsDay-zero protocols, mid-campaign stabilisation, and the diagnostics for restoring accounts that hit policy review mid-flight.
Policy & Bidding
51 postsQuarterly review of Google's policy diffs and bidding-strategy shifts, with operating notes for active campaigns.
Reader notes
Selected from the inbox. We do not edit; we publish unattributed comments only when the writer specifically asks.
The 21-day warm-up protocol saved me roughly a thousand dollars in wasted spend over a quarter. I had been launching cold accounts on aggressive smart bidding from day one. Survival rate is now triple what it was.
Solo PPC manager
I subscribe for the quarterly policy diffs alone. When Google updates its automotive ad rules in June, the September issue tells me exactly which campaigns to retire. That is genuinely useful editorial work.
Performance marketing lead
The recovery piece is the single most-shared link inside our compliance team. We pin it in the new-hire onboarding folder.
Director of paid media